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 The Psychographist. Carson Winter

The Psychographist


The-Psychographist.pdf
ISBN: 9781954899124 | 226 pages | 6 Mb

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Overview

The Hoyers are an American family. Two parents, two kids, a house they can't afford, and a deep desire for more. When the black-clad, seemingly omniscient Mr. Cormorant comes to town, it seems that they might finally be able to cash in on their American Dream. You see, Mr. Cormorant is a psychographist-an expert in consumer personas. And Mr. Cormorant is testing a Product. And Mr. Cormorant has selected the Hoyers for a simple task-test the Product. Live with it. Breathe it in. Abide by its demands. In return? Riches. The cost? Immeasurable. The Psychographist is a disturbing novel of consumption, advertising, focus groups, and the decisions that define us.



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