Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
- Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
- Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
- Page: 288
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781119835202
- Publisher: Wiley
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
Epub books to free download Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability ePub by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
The New Entrepreneurial Leader - Berrett-Koehler Publishers by developing a generation of entrepreneurial leaders who engage a Beyond their professional interest in this growing market seg-. Marketing Strategies for Small Business Sustainability A strategic marketing system entails a needs analysis, research and analysis, creative infusion, strategic positioning, marketing plan development and training,. The impact of entrepreneurial leadership on SMEs' performance Interestingly, this study investigates the mediating effects of internal organizational factors such as entrepreneurial orientation, team creativity, dynamic Entrepreneurial Marketing: Beyond - Book Depository Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Kotler, 9781119835202, available at Book Depository with Entrepreneurial Marketing: Beyond Professionalism to Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability : Kartajaya, Hermawan, Kotler, Philip, Huan, Hooi Den, BA (Hons) Entrepreneurship & Business Leadership | BAC The range of modules covers: · Financial management & investment for entrepreneurs · Innovation and creativity · Entrepreneurial marketing · Entrepreneurial