Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
- Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
- Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
- Page: 288
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781119835202
- Publisher: Wiley
Free e-books download torrent Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability 9781119835202 by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry FB2 in English
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.
Spark: Spotlight on Entrepreneurship in India and Beyond
In this free series of presentations, learn about global entrepreneurship, to have a mentor who invested in her leadership as a young professional.
Leadership Competencies - SHRM
View SHRM's Competency ModelSHRM's Competency Model identifies what it means to be a successful HR professional—across the performance continuum,
Entrepreneurial Leadership and Sustainable Development—A
oriented, creativity, risk-taker, and visionary. Today, the need for entrepreneurial leaders in organizations is expanding every day,. and the
3.2 Corporate Social Responsibility and Social - OpenStax
8 Entrepreneurial Marketing and Sales An additional perspective of CSR is that ethical business leaders opt to do good at the same time
Entrepreneurial Marketing: Beyond Professionalism to
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability. By (author) Philip Kotler,KOTLER,Hermawan Kartajaya,Jacky
Entrepreneur - Start, run and grow your business.
Advice, insight, profiles and guides for established and aspiring entrepreneurs worldwide. Home of Entrepreneur magazine.
How to Be a Successful Change Leader | CCL
At CCL, we're in the business of change. Learn how a customizable Change Leadership program can help your organization ignite transformational and sustainable
Entrepreneurial Marketing: Beyond - Barnes & Noble
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability. 288. by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky
Strategy and Entrepreneurship | London Business School
Using cutting-edge research, examine how today's leading businesses create and sustain a competitive edge with strategy tools and frameworks.
Entrepreneurship Skills for Growth-Orientated Businesses
fostering creativity, innovation and self-employment. increased market share or enhanced venture capital funding, to growth in revenue, return on.
Factors behind sustainable business innovation: The case of a
A case study of sustainability-oriented innovation at Interface is presented. a sustainability leader are among Interface's key market differentiators,
Center for Creative Leadership
Discover the Center for Creative Leadership's global, life-changing leadership development research and solutions for you, your team, and your organization.
Download more ebooks: [Pdf] descargar FALSA LIEBRE FERNANDA MELCHOR read book .