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 You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. Mike Kim, Todd Herman

You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business


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ISBN: 9781631953477 | 224 pages | 6 Mb

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Brand You is the shortcut to helping corporate professionals start, run, and grow a personal brand business as a coach, consultant, speaker, or content creator. Within Brand You, corporate professionals learn how to showcase their unique value and leverage their personality, beliefs, and experience so they stand out in an authentic, heart-centered way. Whether someone is just starting out or pivoting into a new market, Brand You shows how to create an impact with ideas, do work one loves and believes in, and build an inspired life. It also shows corporate professionals and aspiring entrepreneurs how to: Gain clarity on their message, market, and business model Discover the difference between a How-To-Preneur and Ideapreneur (and which one best suits them) Define and attract their ideal clients and customers in any market Validate their product, offer, and niche with certainty Discover which marketing channel is right for them (no, it is not necessary to have all of them) Create an irresistible buzz around their brand that opens new doors and commands new opportunities Build and cultivate “rocketship relationships” with key influencers and partners that skyrocket their visibility and revenue

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