Title: Mindstuck: Mastering the Art of Changing Minds – by Michael McQueen

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Synopsis:
We�re told you can lead a horse to water, but you can�t make it drink. But what if this is not true? Having spent the past two decades helping Fortune 500 brands and leaders embrace the changes they�d rather fight or ignore, Michael McQueen understands what it takes to change even the most stubborn minds. But persuading others is getting harder and harder. In our ideology-driven and polarized age, certainty has taken the place of curiosity and open-mindedness has given way to obstinance. Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using nineteenth- and twentieth-century techniques to change twenty-first-century minds�and are wondering why it�s not working. What we need is an upgrade in our understanding of what it really takes to influence others. Whether you are a leader trying to help your team keep pace in changing times, a businessperson who needs a potential partner to see your value proposition, or a parent who wants to get your teenager away from their screen, this book will show you how to persuade even the most mindstuck people in your world. -- What readers are saying about Mindstuck : �Michael McQueen shows readers how to master the art of healthy persuasion. Mindstuck is a must-read if you want to make a greater impact!� � Mel Robbins , New York Times bestselling author and host of The Mel Robbins Podcast Mindstuck offers a timely guide for restoring the lost art of civil discourse.� � Daniel H. Pink - #1 New York Times bestselling author of To Sell is Human , Drive , and The Power of Regret This book is a must-read guide for anyone looking for practical insights into how to persuade even the most stubborn and strong-willed individuals.� � Jonah Berger, PhD - Wharton Professor and bestselling author of Contagious , Magic Words , and The Catalyst.

Introduction:
Hook your readers with an intriguing question or bold statement. For example: What if I told you that within the pages of Mindstuck: Mastering the Art of Changing Minds, lies a story so captivating it will redefine your understanding of Michael McQueen? Whether you're a seasoned reader or a newcomer to Mindstuck: Mastering the Art of Changing Minds, this book is one you can't afford to miss.