How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion
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How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion by David McRaney
In this lively journey through human psychology, bestselling author and creator of the You Are Not So Smart podcast David McRaney investigates how minds change--and how to change minds.What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change take place only when a generation dies out? From one of our greatest thinkers on reasoning, How Minds Change is a book about the science, and the experience, of transformation.When self-delusion expert and psychology nerd David McRaney began a book about how to change someone's mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther's conversion blew up his theories--inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of psychologists and neuroscientists, How Minds Change explores the limits of reasoning, the power
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